If you’re a marketer, you know that there are hundreds of email marketing software tools you can use to enhance your strategy. It’s not only a big decision to adopt a new tool but also to research and choose the right tool that’ll work best for your business. While sending out mass emails is commonplace […]
Twitter Looks To Bring Advertisers Back With Expanded Ad Features, Months After Top Advertisers Left The Platform In Mass Topline Twitter, now called X, has announced a partnership with X on Tuesday. expand brand safety measures for advertisers on the platform—which has been battered by decreases in ad revenue since Elon Musk acquired Twitter last […]
Google sent out mass policy violation notices to some Local Service Ads advertisers. The notice is being sent via email and the subject line reads, “Your account has policy violations that need to be resolved.” Google is giving these advertisers until June 12th to resolve the issue. It is unclear if this notice was a […]
You know how to communicate with customers in the information age: SMS, social media, and above all, email. Email communications inform customers about promotions and get them interested in new offerings from your brand. It’s relatively easy to deploy, affordable, measurable, and effective at fostering long-term engagement. Mass emails (or bulk emails) are the primary […]
meta has published a new overview of its evolving efforts to coordinate combat influence operations across its apps, which became a key focus for the platform following the 2016 US Presidential Election, in which Russian-based operatives were found to be using Facebook to influence US voters. Since then, Meta says that it has detected and […]
In June we reported about a beta feature in Google Ads that gives Google the ability to Automatically create assets for your ads. There is an opt out feature but there is no way to opt out in bulk. This beta got some more wind last week and advertisers are asking Google for a faster […]
Meta has published its latest Adversarial Threat Reportwhich looks at all the malicious and scam networks that it detected and took action against in Q2 2022. And much of it is as we’ve come to expect – Meta removed two clusters of hacker groups operating in South East Asia, as well as a troll farm […]
Bidvest Life CEO, Lulu Rasebotsa, likes visiting local townships to understand people’s real needs and preoccupations. When people ask her where she is on her journey as the CEO of Bidvest Life, her response is “heavily expectant”. Lulu Rasebotsa has been at the helm of the former FMI Insurance, now Bidvest Life, for nine months. […]
Bidvest Life CEO, Lulu Rasebotsa, likes visiting local townships to understand people’s real needs and preoccupations. When people ask her where she is on her journey as the CEO of Bidvest Life, her response is “heavily expectant”. Lulu Rasebotsa has been at the helm of the former FMI Insurance, now Bidvest Life, for nine months. […]
It took nearly two years for Pogs, cardboard bottle caps reimagined as collectible game pieces in 1991, to become a nationwide fad. Three decades later, fads can happen almost overnight. Millions can go from hearing about a product to purchasing it with lightning speed. The barriers of geography and information have not merely fallen; they’ve […]