Whether you’re a content manager, SEO expert, or even a growth hacker, you likely need to craft content outlines from time to time (or often) in your marketing routine. Your content marketing team might have reached a level of maturity where creation processes are well-defined and functional. Or perhaps you’re just starting to structure a […]
Rebuilding Twitter’s perception among advertisers is a massive job, and new CEO Linda Yaccarino has only been in the role for a few weeks. And based on her initial plans to turn this thing aroundthere’s still a long path ahead for the Elon-owned social app. According to a new report from The Financial TimesYaccarino has […]
So what to make of new Twitter CEO Linda Yaccarino‘s PR-speak version of her approach to managing the app? Yesterday, Yaccarino published a series of tweetsin which she outlined why she chose to come work for Twitter under new owner Elon Musk, and what will guide her decision-making at the app. And most of what […]
Over the past year, Google has repeatedly noted that a China-based group has been looking to use YouTube, in particular, to influence western audiences, by building various channels in the app, then seeding them with pro-China content. There’s limited info available on the full origins or intentions of the group, but today, Google has published […]
2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identityat least to some degree, in the process. The biggest challenge for IG seems to be that it’s no longer a unique app. Its tools […]
Elon Musk has provided some more insight into his evolving plan for Twitterwhich will now also see the company embark on a hiring push, after firing 65% of its workforcein order to get in more development and engineering talent to help realize Musk’s grand vision. And with that, Musk has put together a new pitch […]
anus a disastrous earnings reportin which Meta informed the market that its net income was at its lowest levels since 2019 in the most recent quarter, largely due to ongoing, and rising investment in its metaverse vision, Meta has sought to reassure investors that it has a plan to get its financial performance back on […]
Meta has published its latest Adversarial Threat Reportwhich looks at all the malicious and scam networks that it detected and took action against in Q2 2022. And much of it is as we’ve come to expect – Meta removed two clusters of hacker groups operating in South East Asia, as well as a troll farm […]
Former US President Barack Obama has outlined a range of rising concerns with the modern media landscapeand social media specifically, along with potential solutions that could help to address social platform ‘design flaws’ that are facilitating the spread of toxic content and misinformation online. In a broad-ranging speech on the topic of “Challenges to Democracy […]
We saw Instagram in 2021 copy practically everything TikTok has to offer, and according to Instagram boss Adam Mosseri, you can expect even more of this in 2022 as the platform plans to focus on its key growth areas – and specifically on consolidating its video formats to maximize engagement. In the video above, in […]