Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh […]
How relevant is a book written ten years ago to a digital marketer today? A couple of weeks ago, I posed that very question on LinkedIn when I realized that my book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, was approaching nearly a decade in print. Over the course of this blog […]
Home Business Magazine Online One of the responsibilities of a business is to handle different kinds of valuable information that includes financial information, customer data, and other important company documents. Securing these valuable assets is crucial to the success of a company, especially if you have a business website or a mobile app. If a […]
Home Business Magazine Online Running a business is not easy. Several factors contribute to the successful operation of a firm and its profitability. Risk management is one of them. Business management is frequently laden with risks, which you, as the owner, must manage. Moreover, you must ensure the protection of both your business and personal […]
In June we reported about a beta feature in Google Ads that gives Google the ability to Automatically create assets for your ads. There is an opt out feature but there is no way to opt out in bulk. This beta got some more wind last week and advertisers are asking Google for a faster […]
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