Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release. The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]
Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release. The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]
If following the news is part of your everyday life, then you’ve probably come across the term NFT several times in the last few months. The acronym that stands for Non-fungible tokens was elected the word of the year by Collins Dictionarywith a meteoric growth in its use of more than 11,000% in 2021. The […]