Tag Archives: Sport

Vizzy serves up pickleball sponsorship as area of interest sport grows

Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release.  The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]

Vizzy serves up pickleball sponsorship as area of interest sport grows

Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release.  The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]

Managing SDFT Injuries in Sport Horses – The Horse

Tendon injuries, ranging from mild sprains to complete tendon ruptures, occur commonly in sport horses. With so many therapeutic options, the goal of rehabilitation is to achieve optimal functional healing using treatments and controlled exercise. “I am seeing more and more superficial digital flexor tendon (SDFT) injuries in sport horses, especially jumping horses with anything […]

Elgin space might be come ‘area of interest sport’ occasion vacation spot, tourism bureau officers say – Chicago Tribune

Spikeball, also called roundnet, may not be a well-known sport but it’s one that’s growing in popularity, according the Elgin Area Convention and Visitors Bureau. And when a Spikeball tournament is played in Elgin next weekend, tourism officials will be paying close attention as they work to position the city as the perfect location for […]

Twitter Shares New Insights into the Rising Dialogue Round Ladies in Sport [Infographic]

Women’s sport is on the rise, with various professional competitions in different sports that are growing significantly in importance, offering new opportunities and avenues for female athletes. The increasing focus on women in sport was evident in the recent Olympics, with a number of stars sparking significant online engagement – like this new finding from […]

Wilder-Fury III Promotion Displays Boxing’s Standing as Area of interest Sport – Sportico.com

The final bout in the trilogy between Deontay Wilder and WBC champion Tyson Fury will take place Saturday night in Las Vegas. Fox Sports and ESPN are jointly presenting the pay-per-view event. The two companies, along with Top Rank (Fury’s promoter) and Premier Boxing Champions (Wilder’s promoter), have ramped up promotion for the fight over […]