WhatsApp has signed a major partnership deal, joining the Mercedes AMG F1 racing team for the 2024 Formula One season, and beyond. The deal, WhatsApp’s first-ever sports sponsorship, will see the Mercedes team post exclusive content to WhatsApp, with a particular focus on WhatsApp channels. WhatsApp launched its Channels one-to-many group messaging feature back in […]
Tag Archives: sponsorship
TikTok has signed a new, multi-year partnership with Major League Soccer (MLS)which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments. as per tik tok: “As an ‘Official Partner’ of MLS, TikTok will be integrated into every MLS game throughout the […]
Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release. The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]
Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release. The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]