Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release. The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]
Tag Archives: pickleball
Dive Brief: Molson Coors brand Vizzy is the first-ever official hard seltzer of the Professional Pickleball Association (PPA) tour, according to a press release. The partnership includes marketing efforts with on-site, out-of-home (OOH), social media, retail and influencer marketing integrations. Molson Coors brands Miller Lite and Simply Spiked Lemonade, among others, will also be available at […]