Opinions expressed by Entrepreneur contributors are their own. franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your […]
It’s no surprise that data is at the heart of every growing business. After all, this is the information your business uses to make decisions, streamline operations, and develop winning ideas that accelerate your growth. Storing, organizing, and tracking information about your customers, prospects, and sales leads is what powers every other area of your […]
Have you ever had that feeling of being monitored all the time? Every place you go, every step you take? Well, Google is being sued by attorneys general in different US states for using “deceptive and unfair practices” to obtain user location data. Basically, the lawsuit accuses the world’s biggest search engine of using “dark […]
If you don’t have a social listening strategy in place, you’re missing out on some of the most valuable data available to help build your business. In fact, nearly two-thirds of marketers agree that social listening has increased in value in the last year. Social media listening tools allow you to build a solid understanding […]
We have known for likes Google does it and can treat the same url but differently with different cases. Therefore, domain.com/Apple vs. domain.com/apple can be viewed as different URLs by Google. But Google seems to be stricter on this rule when it comes to the robots.txt file. Using domain.com/Apple vs. domain.com/apple, Google can tell if […]