In part one, we learned about Jill Fecher, Chief Growth Officer at Cypress North. We learned about her past history in marketing, why she joined Cypress North, what she does there, and the importance of job titles and descriptions. In part two we talk about the importance of podcasting for agencies and business development at […]
Opinions expressed by Entrepreneur contributors are their own. With the advent of social media came entirely new ways for businesses to expand. Platforms like Facebook, Instagram, Snapchat, YouTube, tik tok and more allowed businesses to create and publish content. In the process, they were able to reach and convert entirely new demographics of consumers. Similarly, […]
The Loews Santa Monica Beach Hotel is again transforming into the American Film Market. To prepare for the onslaught of foreign filmmakers selling, and distributors buying, the hotel held a food sampling for some of us locals. The program is called Flavor, and it’s a chain wide program where each hotel has special offerings unique […]
Podcasts are designed for a captive audience Beyond this attention challenge, podcasts are designed for a captive and static audience. It’s difficult to skim through a podcast as you can with a newsletter, app or e-reader, which further limits the ability to engage users via podcast advertising. In the 1980s, the radio trade advertising industry ran a brilliant ad campaign […]