The algorithm giveth and the algorithm taketh away. Such is the cycle of social media. After launching their native carousel post format in July 2022, LinkedIn recently announced their removal of it less than a year later. Why? Apparently because of user feedback that LinkedIn carousels (and link stickers and profile videos) weren’t hittin’ the […]
Email marketing can be one of your biggest Cyber Monday revenue drivers—when people see it. However, it doesn’t matter how good your email designs or discounts are if nobody sees them—and that’s where top-notch Cyber Monday email subject lines play a critical role. Below, we’ll walk you through everything you need to know to craft […]
Advertisement In today’s digital age, we are bombarded with an overwhelming amount of content and advertisements on the internet. It seems like everywhere we look, there’s something trying to grab our attention. However, as users, we have developed a selective blindness, ignoring things that don’t interest us directly. This phenomenon is commonly known as “ad […]
This post was updated on June 8th, 2022 Email marketing. For such a simple concept, it’s wildly successful. Maybe you’ve heard how companies have used email marketing to grow their business. And now you want to do it as well. In the broadest sense, email marketing is just sending marketing content directly to your prospects’ […]
Content repurposing can be a game-changer for your content program. I’m talking about more content, more traffic, more conversions, and less time. Sounds good, right? What if I told you that you could create 2x the high-quality content in 1/2 the time? More content, saved time, and increased traffic? I’m already starting to sound like a […]
email marketing is inexpensive and offers a high return on investment. It’s also an easy way to reach many people at once. After all, more than 90 percent of the US population has email accounts. Another advantage of email marketing is that it doesn’t take up much time. You can automate many aspects of the […]
You have an important message. The person it’s for should really hear it. No. It’s more than that. Your audience shouldn’t just listen to you – they need to listen to you. After all, your business can offer them something that will improve their lives. You’re sure that they would be interested in what you […]
Google has released its first set of quality updates to the new Google Search Generative Experience that started to roll out a few weeks ago. The most noticeable update is that it is much faster, in fact, twice as fast, in responding with an AI-generated snapshot/answer. Danny Sullivan, Google’s Search Liaison, said on Twitter“we’ve made […]
Some social media evangelists will tell you that email marketing is dead. Of course, they’re wrong. Email is still a preeminent form of communication that gets marketing results that most other channels could only dream of. It’s cost-effective, customizable, easy to use, builds connections, and, most importantly, spurs your audience to action. Consider these statistics: […]
How can paid media boost brand awareness in 2023? In today’s digital age social media has become an integral part of our lives, from instagram reels to facebook posts, we are now constantly engaged in content creation and content consumption. While organic reach on SM platforms is incredible, paid social media ads are still valuable […]