Opinions expressed by Entrepreneur contributors are their own. One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and trustworthy sources in their industry. Some of the most common methods used in a thought leadership campaign are podcast appearances, guest posts, and contributorship programs. […]
Tag Archives: Awareness
Building social media security awareness at work may not be as exciting as, say, developing TikTok engagement strategies. But it’s still a critical function for social teams at organizations of all sizes. That’s because social media threats don’t just impact your brand’s social accounts. If they aren’t handled, security risks can infiltrate an entire organization. […]
How can paid media boost brand awareness in 2023? In today’s digital age social media has become an integral part of our lives, from instagram reels to facebook posts, we are now constantly engaged in content creation and content consumption. While organic reach on SM platforms is incredible, paid social media ads are still valuable […]
SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers. By having your branding story clearly laid out, […]
Brand awareness: It’s one of those concepts you know you need to understand, but perhaps you find it somewhat… hard to pin down? You’re not alone. On the surface, it’s simple. Brand awareness = people being aware of your brand. But how do you measure that? And what’s the exact brand awareness definition that makes […]
Ways Businesses Can Use To Increase Brand Awareness In order to get ahead in the competitive world of business today, a business must have a strong brand identity. Branding is the way businesses are able to communicate to their potential customers. A company’s name, logo and messaging are all elements that can help make it […]
30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to convert in the first place […]
1Department of Biostatistics, Xuzhou Medical University, Xuzhou, People’s Republic of China; 2Key Laboratory of Environment and Health, Xuzhou Medical University, Xuzhou, People’s Republic of China; 3Center for Medical Statistics and Data Analysis, Xuzhou Medical University, Xuzhou, People’s Republic of China; 4Key Laboratory of Human Genetics and Environmental Medicine, Xuzhou Medical University, Xuzhou, People’s Republic of […]
The universal breadth and appeal of sports continues to present brand sponsors with significant upside, both through exposure and how well consumers regard brands’ involvement. Combined, sports activations are doing more than boosting brand awareness—they’re leading to higher conversion rates. Higher conversion rates are a reflection of: Brand sponsorships have increased following the 2020 global […]
The holiday season is the single biggest revenue generator for brands every year. Starting from October up until December, the calendar is packed with Mega Sale Days for businesses. Last year’s holiday sales were expected to take a hit, but there were huge eCommerce gains to offset the holiday revenues despite the pandemic. Despite the […]
- 1
- 2