Opinions expressed by Entrepreneur contributors are their own. Within less than two decades, marketing as we know it has changed almost beyond recognition. At the beginning of the century, business owners and marketers had a limited choice of channels through which they could reach potential customers. For small businesses, some of those channels were cost-prohibitive. […]
The holiday season is the crescendo of the retail symphony, a time when meticulous preparation meets opportunity. As the anticipation builds towards this peak shopping period, your business’s readiness can mean the difference between a good season and a great one. Our expertly crafted guide is the companion you need, offering a wealth of essential […]
Global consumers invested about 110 billion USD in mobile games and 57 billion USD in non-gaming mobile apps throughout 2022. While the demand for mobile apps is higher than ever, the competition isn’t far back. As of the third quarter of the same year, Google Play presented over 3M mobile apps along with Apple’s App […]
The quest to capture your audience’s attention begins long before they dive into the content of your email—it starts at the subject line. With inboxes cluttered with hundreds of daily messages, it’s the compelling, well-crafted subject line that often makes the difference between an open and an ignore. However, creating top-notch email subject lines (day […]
E-commerce holidays 2024: the dates that matter Download our e-commerce calendar to ensure you don’t miss any chance to engage your target audience. The landscape of e-commerce is ever-evolving, with businesses constantly on the lookout for the perfect opportunity to connect with their customer base. We’ve meticulously curated what we believe are the most important […]
Opinions expressed by Entrepreneur contributors are their own. Whether a company is in the early stages of its development or has a long history, online visibility is key to maintaining engagement with current and potential customers. Partner marketing plays a crucial role — not only because of transparent ways to measure the ROI and awareness […]
When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That includes 13 billion-plus posts and comments. That’s a lot of people spending a lot of time on a site some marketers don’t think twice […]
In 2023 and beyond, a solid digital marketing campaign that contributes to outstanding customer experience is a must. However, keeping track of your progress requires more than just adhering to proven marketing practices and hoping for the best. You also need proven metrics to guide your strategies, and your NPS is perhaps one of the […]
With social media becoming an increasingly important part of people’s lives and purchasing decisions, consumers expect more than great services and products from the brands they trust. They also want ongoing relationships with those brands and to feel like they’re part of what those brands are putting out there. User-generated content – including blog posts, photos, social […]
Picture it: you’re on an expedition to find and photograph the rare mountain gorilla when suddenly, a band of them appear. Do you run straight for them, yelling with excitement? Maybe you try tossing them their favorite snacks. Or maybe you should try ignoring them entirely. This dilemma is basically what social media marketers face […]