Google Ads now lets advertisers sync columns and segments across the same or different accounts, using MCC accounts. There is this option to let you choose which account to apply your preferences from in the Google Ads dashboard. This was spotted by Natasha Kaurra and posted on Twitter, she said, “Spotted New Google Ad Feature: […]
The Google Ads interface and advertising console is currently down. It has been down for the past 40 minutes or so, going down a bit after 9am ET. the Google Ads status dashboard is currently showing everything is fine with Google Ads, but it is not. Advertisers are getting these 500 server errors when trying […]
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads. Menachem told us sometimes clients come to him from other agencies, and a lot of the time it is […]
Google has updated its Google Ads healthcare and medicines policy, specifically around animal medications. Google said it clarified the restrictions around prescription animal medications that are not prone to human abuse or other misuses. Google explained that advertisers could currently use a small set of pre-approved prescription animal drug terms in ads targeting personalized advertising […]
Google sent out mass policy violation notices to some Local Service Ads advertisers. The notice is being sent via email and the subject line reads, “Your account has policy violations that need to be resolved.” Google is giving these advertisers until June 12th to resolve the issue. It is unclear if this notice was a […]
A few days ago, I wrote to article About the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on. The news was announced […]
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went […]
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build […]
Google showcased some additional Google Ads sponsored search ads in the new Google Search Generative Experience yesterday at Google Marketing Live. Google made a point to say these ad positions and features will likely change as Google continues to experiment with this new search experience. When Google first announced the Search Generative Experience (I like […]
Meta is testing a new feature – promotional ads – with the aim of helping brands to have more direct contact with their consumers through Facebook. According to the company, it will be easier for consumers to take advantage of discounts on a first purchase, and promotions offered by brands. The various lead gene form […]