Remember a few weeks ago; I showed a test where Google Ads allowed some advertisers to use AI to generate ad copy for their search ads? Well, the Financial Times reported that Google held an internal presentation showing how Google plans to add generative AI in ads. This will reportedly be used in Performance Max […]
What a busy week, we had Google confirm it is working on an all-new search engine that uses AI and Bard. There is no ETA for when that will go live, but in the coming months we will see more minor updates to Google Search to embed AI throughout; this is code-named Magi. Google’s April […]
Ginny Marvin, Google’s Ad Liaison, said on Twitter that there is “ongoing work to surface search term data in privacy-preserving ways.” This also includes bringing “more functionality to search terms Insights,” Ginny added. Here is that tweet: The changes to the search term report privacy thresholds won’t be changing, but there’s ongoing work to surface […]
Google posted to update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set […]
There has been another wave of Google Ads disapproval across Google Ads and Merchant Center. Google’s Ads Lisiason, Ginny Marvin, said the Google Ads team is aware of this and is investigating. Last night, Ginny wrote, “Thanks for your patience as I looked into this. Our teams are aware and are investigating.” We have not […]
Google said starting on May 23, 2023, Google will disallow and prohibit ads that sell products with a concentration of more than 10% sodium nitrite. I am sure this may impact less than 1% of you, but I wanted to ask MidJourney to make an image of Google salt. This impacts both Google Ads and […]
Google recently brought the business name and business logos to desktop search ads after bringing them to mobile search ads last october. Now, Google posted an update saying, “a subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and […]
Google Ads is running a small test to help you create ads using AI. Google Bard does not power this, but it is a form of artificial intelligence designed to give you suggested ad headlines and descriptions. This was spotted by Gil Gildner and then Ginny Marvin, the Google Ads Liason, confirmed that this is […]
Google Ads added a new notice or warning to the Google Ads appeal form, that says if you don’t fix your policy violation prior to submitting the appeal, Google may limit how often you can make those appeals. PPCGreg shared a screenshot of this new warning on Twitterit reads “It’s important that you fix any […]
Google has extended the Google Ads Government documents and official services policy for several weeks, from March 31, 2023, to May 24, 2023. This was previously announced in late January, and we covered itbut now Google made two changes to that announcement. The two changes include: Extending the enforcement date from March 31, 2023 to […]