Tag Archives: Fractional

Google Analytics 4 Fractional Cross-Channel Conversion Credit score Now Imported Into Google Ads

Google posted to update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set […]