Microsoft announced that Performance Max campaigns are available globally on Microsoft Advertising today, March 5th. So now any advertiser can start using PMax campaigns. Performance Max campaigns are designed to find and convert more customers across the entire network. We do this in real-time by pairing the right creative assets with the right targeting parameters […]
Google Ads announced that within Performance Max the search ad company is rolling out asset generation globally in English with more languages to come. Plus, image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after. This means that Google is adjusting its Ad Strength formula to weigh […]
Before you start trying to come up with a signing bonus amount, know the ins and outs of the company you’re negotiating with. What types of bonuses do they usually hand out and how often (e.g., quarterly, end of the year)? What does a typical benefits package look like? How are raises determined and how […]
Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels. Thomas Eccel posted about this new feature on X, calling this a “really handy feature.” “Some weeks ago I posted about the “Product […]
Google announced the beta launch of Search themes for Google Ads Performance Max campaigns. Search themes are an optional signal you can use to inform Google AI about your business to expand relevant reach across your Google ad campaigns. Note, right now it is optional, but in early 2024, Google will automatically upgrade your existing […]
Google announced that starting next month, in September, existing vehicle ads campaigns created through Smart Shopping campaigns will be automatically migrated to Performance Max. Well, Google used the word “upgraded,” but it felt weird to write that, so I replaced it with “migrated.” Google explained that all your campaign settings, structure, audience signals, vehicle feeds, […]
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I didn’t find the charger, they were broken anyway, and I decided to just drive around […]
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went […]
Google Ads announced Four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.” Here is what is […]
This week we had two unconfirmed updates from Google rollout after the helpful content, and link spam update finished. Google said quality updates could impact crawling and indexing. Google Search Console updated the performance report for product tracking. Google also updated the video indexing report for better error reporting. Google will ignore robots.txt rules if […]