Tag Archives: Matching

Reddit Rolls Out Expanded Matter and Viewers Matching Choices in Ads Manager

Reddit’s rolling out some new updates to its ad targeting options, which are designed to make it easier for marketers to expand their audience reach in the app, including improved topic suggestions, and expanded audiences based on interests, along with some new ad management options. Reddit’s main update is its expanded targeting measures, with the […]

Google Search Launched Language Matching Methods Replace Two Weeks In the past

Google has confirmed they released a language matching systems update about two weeks ago to improve how Google matches languages in Google Search. Google said, “these should better match results to the language someone searches in, while still allowing for the flexibility multilingual searchers need to access results in multiple languages.” Earlier this year, I […]

Google August Core Replace Executed, Language Matching System Replace, Canonical Bug, Google Ads AI Disclosure & Extra

For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last night and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. Google […]

Google Ads Search Ads Automation Guide & Keyword Matching System Guide

Google’s Ginny Marvin shared two new resources and guides around Google Ads that the company just announced. One is the Search Ads Automation Guide and the other is a guide around the Google Ads keyword matching systems. Ginny said on Twitter “The shift to ads automation is seismic & dovetails with the evolving privacy landscape […]

The Google Search Console instruments begin by matching the URL inspection instrument

Google has Updated three of its publicly available Search Console tools to match and “align” with the URL inspection tool in Google Search Console. especially the AMP, Mobile friendly, and Rich results Tools are now visually and functionally similar and identical to the URL inspection tool. This is what the mobile-friendly test looks like in […]

Google Search Replace 9/16, Google Search Console Bugs, Google Ads Key phrase Matching & Extra

This weekend we had another update to the Google search ranking algorithm that went unconfirmed. The Google Search Console had some serious bugs and stability issues, but it’s all caught up now. Google said that for SEO reasons, you shouldn’t remove old news articles from your website. Google talked more about the importance of author […]