Opinions expressed by Entrepreneur contributors are their own. Updated on Dec 13, 2023. Originally published on Jan 13, 2016. Without fail, the question I am asked the most from marketers who are struggling to build their business case is, “How do I measure content marketing return on investment (ROI)?” We know that as consumers, we’re […]
Tag Archives: Higher
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, […]
Today, the range of digital agency software solutions is wide and expansive. There’s an abundance of remarkable software options designed to empower businesses and streamline their operations. Whether you’re seeking tools for project management, marketing automation, customer relationship management, or analytics, the choices can be overwhelming. This review of the top digital agency solutions will […]
In this post, I’ll show you EXACTLY how to get higher rankings in Google. In fact, this is the same process I’ve used to rank #1 in Google for “SEO checklist”: And “link building tools”: So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide. What is […]
Opinions expressed by Entrepreneur contributors are their own. Content pillars are a great search engine optimization (SEO) content writing strategy. Between the high volume of keywords and organic traffic, you can boost your Search Engine Results Page (SERP) rankings using content pillars. However, you need to understand how content pillars work and strategies that make […]
Similar to the lower price label we spotted a couple weeks ago, Google is also testing higher price label in the Google Shopping results. So if your product sells well above other products in that product category, Google might tell you with this new label. Brian Freiesleben posted this on Twitter saying “I am now […]
What was the vision behind establishing CollegeDekho? Collegedekho.com is the largest higher education platform in India and has counselled over two million students since its inception. It was established with a vision to help and put the interests of the students first. We wanted to institutionalise counseling for selecting and taking admission in higher education […]
A few years ago, we reported that Google said despite some of the SEO case studies, content collapsed and hidden within expandable tabs (accordions) will be indexed and ranked fully. Well, Dan Shure tested it again and he said no, it is not. Dan posted on Twitter that he saw a really big boost in […]
Using social media in higher education is the new norm. Recruitment. Student and alumni relations. Crisis communications. Fundraising. It all happens on social. In this post, we look at the expanding role of social media in higher education. Let’s explore how you can use social tools to build your institutional reputation and foster a sense […]
Sitechecker capabilities as a helpful web site checker instrument that can be utilized for evaluating a website’s efficiency and standing when it comes to search engine marketing. You need to use it to fee your web site on quite a few parameters to find out your web site’s general efficiency. The instrument additionally presents an […]