How relevant is a book written ten years ago to a digital marketer today? A couple of weeks ago, I posed that very question on LinkedIn when I realized that my book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, was approaching nearly a decade in print. Over the course of this blog […]
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” […]
Google, at around 3 am ET this morning, announced that the September 2023 Google helpful content update has finished rolling out. It took about 14 days, starting on September 14, 2023, and completing today on September 28, 2023. This update really went after SEO-first content, which is why the SEO community is so heated about […]
Google’s John Mueller said it is very unlikely that the search company will roll back the last Google update, the September 2023 Google helpful content update. The update is currently rolling out, first touching down on September 14th, and has really wreaked havoc for some SEOs. John wrote on X this morning, “I really don’t […]
Google started to roll out the Google September 2023 Helpful Content Update last Thursday afternoon and I’ve been seeing mixed signals about how strong and widespread this update is. There are definitely site owners and SEOs claiming some of their sites were hit hard but the tracking tools are reporting relatively calm weather since the […]
Last night at about 4:20 pm ET, Google began to roll out an update to the Helpful content system – the Google September 2023 Helpful Content Update. What is new is not the part about finding hidden gems (that will come later) but a new “improved classifier.” Google wrote on X, The September 2023 helpful […]
I am seeing some early signs of maybe the first set of tremors post the Google August 2023 core update, which completed rolling out on September 7th. The new tremors seemed to have started yesterday morning and seem to be continuing throughout today. I am seeing SEO chatter, where SEOs start to talk about ranking […]
Google has confirmed that some data may be missing in the Google Search Console Search Performance report on September 21, 2022. If you log in and view that report, you should see an annotation on that day, that explained more. Google wrote that on September 21, 2022, “Due to a logging error, sites may see […]
ace I calledGoogle has completed rolling out both the September 2022 core update and the September 2022 product reviews update while I was offline. Both officially finished rolling out on September 26, 2022 – so Monday. Here are some quick facts on both these updates, now that they are done. But as you know, the […]
Google, at about 4 am ET today, September 20, 2022, has unleashed the fifth product review update. This was released prior to the September 2022 core update being completed, which was not excepted and Google’s Danny Sullivan said likely wouldn’t happen – but it did happen. Google wrote on Twitter “Today we released the September […]