We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X. Danny Sullivan wrote, “It’s not a ranking factor. It’s not a […]
Google’s Danny Sullivan said on Friday, “We don’t confirm any of the things [page experience or core web vitals] as a direct ranking factor.” He added, “But to reiterate we look at many things not one thing and even the one thing might not be a direct ranking factor.” “It doesn’t say it is a […]
Danny Sullivan, Google’s Search Liaison, confirmed on X that follower count is not used as a search ranking factor by Google Search. Sullivan said, “It is not,” when asked “Google now shows the number of followers on SERPs. What I’d like to know: Is follower count a ranking factor for social media profiles? So far […]
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” […]
Google has been downplaying the importance of links in its ranking algorithm for the past couple of years now. But last Thursday, at PubCon, Gary Illyes from the Google Search team said he wouldn’t even put links into the top three ranking signals Google Search uses. Gary was quoted saying this in several posts on […]
Google’s John Mueller has another good one-liner about SEO and Google ranking. He said on mastodon“No ranking factor compensates for missing relevance, or missing user interest.” He explained, “it’s easy to forget that a site doesn’t just ‘rank’ on its own, it ranks for what it’s relevant for.” The context around these comments is from […]
In a recent Google SEO Office Hours (when the Google team responds to user-submitted questions) a question about security headers arose. The question was whether these headers affect the ranking of sites in Google’s search rankings. The short answer is that they don’t. But, despite being simple, this question brings interesting insights for SEO professionals, […]
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies. In short, he goes off on his rant on SEO studies done on ranking factors and other areas. […]
Google’s John Mueller said on mastodon that the Google Search ranking algorithm does not look at words per section or the word count in different sections of your page. He said word count per section is not an SEO factor. John wrote, “FWIW there’s nothing in Google’s algorithms that focus on a certain number of […]
A recent Twitter poll by Tim Soulo shows that SEOs are super mixed in their opinion of the importance of domain name age on SEO and Google rankings. The poll showed 40% said domain age is a significant ranking factor in Google, 26% said no, it is not. The rest of the responses, 33%, said […]