E-E-A-T isn’t just one of Google’s many updates. It’s the criteria by which Google will analyze content long-term. “In determining page quality, Raters must consider EEAT.” These are Google’s exact words. What does this mean for your content? Simply put, anything you write should adhere to E-E-A-T standards. What Is E-E-A-T Content, And Why Does It Matter […]
Tag Archives: EEAT
In the E-E-A-T landscape, making your brand stand out in your industry is essential. When people think of your industry, you want them to think of your company. But how do you accomplish that in a world where most businesses have nearly 30 competitors? There is an infinite amount of branding advice online. Be unique, be consistent, and create a […]
We’ve covered Google saying E-E-A-T is not a ranking factor too many times here but have we covered EEAT not being a thing that factors into other Google ranking factors? That is what Google’s Search Liaison, Danny Sullivan said the other day on X. Danny Sullivan wrote, “It’s not a ranking factor. It’s not a […]
In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? In this guide, I’ll cover: What E-E-A-T actually is Its core elements The different levels of E-E-A-T according to Google’s Quality Rater Guidelines The best ways for you to improve your site’s E-E-A-T […]
In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content; in part two, we dig more into EEAT and how AI tools may replace us all. I said I thought when Google came out with the additional E on EEAT, I thought Google would […]
This week, I posted the monthly Google webmaster report for May 2023. Google may have pushed out an unconfirmed search algorithm update on May 1st and 2nd, and that update seems to have heated up in a big way later on in the week. Microsoft opened Bing Chat to all and updated some features. Google […]
This was a busy week, and I honestly thought it would start to slow down, but I was wrong; I’m wrong a lot. Google launched another algorithm update, the December 2022 link spam update, which it baked into SpamBrain into the update. Google also released a large update to the Search Quality Raters Guidelines, adding […]