The Federal Trade Commission (FTC) alleged in a Thursday court filing that Amazon executives, including founder Jeff Bezos and CEO Andy Jassy, discussed “sensitive business matters” in now-erased text messages that could have been used as evidence in the FTC’s ongoing antitrust case against Amazon. According to the Thursday filing, senior Amazon leaders used the […]
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three, we talk about the state of SEO studiesand we end in part four with the zero-click study and how the future of SEO looks. We spent […]
In part one, we go through Jeff Ferguson’s long history in search marketing. In part two, we pick up with him starting his own agency. Then in part three we talk about the state of SEO studies. In short, he goes off on his rant on SEO studies done on ranking factors and other areas. […]
In part one, we go through Jeff Ferguson’s long history in search marketing. Here, in part two, we pick up with him starting his own agency. Jeff explained how he was working at this arbitrage company, and they were not profitable for a decade, and then overnight, he helped them become profitable, and they were […]
Jeff Ferguson is the CEO of Amplitude Digital, and he has been in the search space for a really long time. He is also an Adjunct Professor at UCLA. In part one, we went through his long career in this space. He spoke about how he worked at a start-up that basically scrapped content on […]
Before you start your new business, it is best to define your niche. Concentrating on a specific segment of the population will enable you to focus your offerings and marketing. Business leader Jeff Ber from Calgary, Alberta, shares seven ways to determine the right niche for your business and how this can help you cement […]