For years, many senders felt they walked a thin line between transactional email and commercial email with different campaigns, from welcome series to birthday emails to abandoned cart emails. I’ll often hear from customers: “We don’t need to include an unsubscribe link. This email is transactional.” But is it transactional? A recent court case clears […]
Scam ads could be set to come under more scrutiny, with the FTC today issuing new orders to Meta, YouTube, TikTok, Snapchat, Twitter, Pinterest and Twitch seeking information as to how they detect and restrict paid commercial advertising that’s deceptive or exposes consumers to fraudulent products or scams. The orders specifically relate to fraudulent healthcare […]
As e-commerce continues to grow, so too are fraudulent advertising practices, including fake reviews, undeclared paid referrals, and other practices that violate federal law. And now the FTC is trying to step up its action on that front by sending communications to over the Commission this week 700 companies, including Facebook, Amazon and LinkedIn, about […]