Ginny Marvin, Google’s Ads Liaison, said on Twitter that performance max is not preferred over search ad campaigns. Ginny wrote on Twitter, “PMax isn’t “favored” over Search.” She added, “If you are running Search and PMax campaigns and the query isn’t identical to a keyword (or misspelling in your Search campaigns), then Ad Rank is […]
Carrie Hill posted a poll on Twitter SEOs, her followers, asking what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it. Carrie asked, “What’s the Status of your GA4 Install?” […]
Google Maps can now show 360 views of the outside of some famous buildings and places. This gives some sort of aerial 360 view of the building in a video-like format on Google Maps. I assume this works for over buildings, can you find others? Punit spotted this on Twitter who shared the GIF below, […]
Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update other December 2022 link spam update may take an additional two weeks to complete. He said it would finish “likely within two weeks, maybe only one, but that’s not a guarantee. Timings might change.” Here are those […]
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North, and then where he is now at Order. We spoke a bit […]
Google’s John Mueller said on mastodon that using AI or ChatGPT blindly for title tag generation is not a great idea. But he added that if you are running out of ideas and need inspiration, you can leverage the tools for some ideas. John wrote, “I don’t know if AI is the right approach to […]
There are reports in the Local Search Forum that in the past few weeks or so, Google has been offering fewer verification methods via postcards than other verification methods, compared to the past. Joy Hawkins posted on Twitter that the local SEOs in the forum “are reporting that Google is offering a lot less postcard […]
Microsoft Bing is at it again, this time testing a sitelink interface that zooms in and expands as you hover your mouse cursor over the link. It’s pretty cool to see this zoomable sitelink interface. This was spotted by Frank Sandtmann who posted this GIF below on mastodon: Frank said, “Bing seems to be testing […]
Do you need outstanding core web vital scores to be included in Google Discover? The answer is no, at least John Mueller of Google said, “we don’t have that connection documented anywhere.” John also said, “I’d be surprised if CWV were a requirement for Discover.” He said this on mastodon when he was asked, “many […]
As you know, Google can now crawl from locations outside of the United States. We know this is rare, it is used in specific situations. But if you want to know if Google is crawling your site from outside of the US, then you need to check your log files. You cannot use the crawl […]