Tag Archives: Saltarelli

Mark Saltarelli On What We’re Lacking With Marketing, Structuring Campaigns and CRM Information

Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one; it was super interesting, so make sure to listen to that. In part two, we talk about customer misses, structuring campaigns, and data. We dove into some examples of what a typical B2B customer misses with this, and he […]

Mark Saltarelli On Begin Up Campaigns and B2B Marketing with Demand Generation

Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North, and then where he is now at Order. We spoke a bit […]