Category Archives: SEM & SEO

Google Nonetheless Rolling Out Updates, Begin & Finish Dates Are Complicated, Bing To Add ChatGPT, search engine optimisation Is Unhealthy & Extra

Welcome to the first video recap of 2023, where I start with the January 2023 Google webmaster report. I then explain how the Google helpful content and link spam updates are still rolling out and, more so, still causing volatility. Google explained why assigning start, and end dates to some algorithm updates is hard and […]

Google Provides If-Modified-Since Part To Crawl Finances Assist Doc

Google has added a new section to the crawl budget management help document. The new section is for the If-Modified-Since request header. The section is titled “Specify content changes with HTTP status codes.” Google wrote“Google generally supports the If-Modified-Since and If-None-Match HTTP request headers for crawling. Google’s crawlers don’t send the headers with all crawl […]

Google Search Analysis Paper Paints Unfavorable Connotation Of website positioning

A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named “attempts at search engine optimization (SEO)” which says, “documents that attempt to perform SEO tend to be flagged as very low quality.” This paper was first highlighted by Roger Montti […]

Google URL Inspection Tool Referring Web page Can Present Nofollow Hyperlinks But It’s Uncommon

Google’s John Mueller said it is possible that Google Search Console’s URL inspection tool can show a nofollowed link as the referring page but he also said it is rare. It does make you question if Google holds by the nofollow as a very strict hint or not but John said we are “too focused […]

Google Removes 110 Character Restrict From Article Headline Structured Information

Google has updated the article structured data help documentation by removing the 110-character limit from the headline properties. It now says, “Consider using a concise title, as long titles may be truncated on some devices.” Previously, as you can see in the Wayback Machine archives it said for the headline property on the article structure […]

Google Search Ranking Algorithm Replace Volatility & Chatter On January third & 4th

As the Google December 2022 helpful content update other link spam update continue to roll out, I am now seeing more signs of volatility and chatter within the SEO industry in the past 24 hours. It seems like there is another Google algorithm updateor maybe a continuation from the previous ones, taking place on January […]

Google Search Testing Full Protection Label On Desktop

Google since 2019 had this”full coverage” label for news stories that showed up in mobile search results. I am not sure if this was ever presented in the desktop results, and that is what we have for you today. Khushal Bherwani spotted the desktop version and posted some screenshots on Twitter – here is one […]

Google Search Console Not Monitoring All Local Pack Clicks

For the past few months or so, I’ve been tracking reports that suggest that Google Search Console is not properly tracking clicks and impressions from the local pack. This first came up in September and after numerous requests from SEOs, I have not seen a serious reply from Google on the matter, not yet at […]

Google On website positioning Abilities For 2023

Google’s John Mueller was asked what SEO skills does one need in 2023. To which he replied, “curiosity and persistence” are needed. Pretty straightforward, right? Here are those tweets: Curiosity and persistence. — John Mueller is mostly not here 🐀 (@JohnMu) January 2, 2023 So what does John mean? Well, with “curiosity,” you should always […]

Nicole Waddington On Working At A Digital Marketing Company

Nicole Waddington is a digital marketing strategist at Cypress North. She started her career as an Intern at Cypress North and then was offered a full-time job at the agency. She spoke about her interest in marketing but found this job through her university and was eager to work for an agency. She got her […]