Google News, the portal, seems to be testing displaying the author name below the publication name in the article card snippet interface. Google recently tested this for Google Discover stories and Top Stories in Google Search. Now Google is testing it for articles listing on Google News at news.google.com. Shalom Goodman shared an example of […]
in 2016, Social Media Today examined Buzzfeed’s popularity. At the time, they found that Buzzfeed got “7 billion views each month from more than 200 million unique visitors.” What attracted all those views and made people click? Well, Buzzfeed is known for easy-to-read content along with clickbait headlines, specifically designed to grab attention and get […]
Google has updated documentation for Article Structured Data covering Article, NewsArticle, and BlogPosting. This update is intended to make the title property more compliant with guidance on title elements and title links. Let’s better understand what this update is and how it impacts marketing strategies. What Is Article Structured Data? Structured data is a standardized […]
Google has updated the article structured data help documentation by removing the 110-character limit from the headline properties. It now says, “Consider using a concise title, as long titles may be truncated on some devices.” Previously, as you can see in the Wayback Machine archives it said for the headline property on the article structure […]
Google is testing including the local business profile listings in Google Discover. There is this new section named “mentioned in this article” where Google can show the local business listing of companies that were noted in the article. Colan Nielsen spotted this; he posted this example on Twitter. The article I wrote does mention those […]
Google has posted a whole new section in the article structured data documentation for author markup best practices. These new best practices can help you communicate to Google the correct author details for your articles. The new guidelines can be found here and say “To help Google best understand and represent the author of the […]
Would you describe yourself as Suspenders or planner? No matter what you write, there are those who approach their projects with a plan and those who prefer to fly in their pocket. Most writers are somewhere in between. They like to know where they’re going and don’t want to stare at the blank page again. […]