Google officially confirmed that the helpful content update needs more time to roll out, but now the link spam update is also past the two-week mark, and it is not done rolling out yet either. John Mueller of Google said these updates may take longer to complete due to the “holidays” and “for safety reasons.” […]
Category Archives: SEM & SEO
ChatGPT is cool, very cool, in fact, I used it for fun for my video introduction earlier this month, but does this put SEOs out of a job? Will it write all of our content, will it give SEO recommendations, and will it provide coding examples, that will replace the needs for SEOs? Most SEOs […]
In 2018, John Mueller of Google said Google does not use cache-control headers when crawling. He said then that the has no impact on GoogleBot and how it crawls your web pages. He said that again today, at the end of 2022, but added, “at most, they might be used in rendering for embedded content.” […]
It seemed a lot calmer this past weekend, Christmas weekend, than we had it a while in the world of Google search volatility. This is a good thing since we really want to see the two Google ranking algorithm updates wind down before year-end. On Thursday and Friday of last week we reported that the […]
In part one, we spoke about Jessica Budde’s professional history, and in part two, we spoke more about how she had to shift her role and job as her agency grew from a small team to a medium-sized team. Her life was executing Google Ads campaigns, and now she barely does that because she is […]
Here is a photo from one of the rooms at the Google Singapore office. It’s a rusty room, well, at least it looks pretty retro and hip and there’s a sign that says “Rusty Nuts” – so I think it’s fair to call it a rusty room at Google. Daniel Waisberg of Google shared this […]
Google’s advice since Penguin 4.0 was that you don’t need to disavow links since the links are neutralized (devalues vs demotes) and don’t end up helping or hurting you. In short, Google ignores those links. This even applies to when someone redirects a site that was penalized for spammy links to your site, said John […]
Google is testing including the local business profile listings in Google Discover. There is this new section named “mentioned in this article” where Google can show the local business listing of companies that were noted in the article. Colan Nielsen spotted this; he posted this example on Twitter. The article I wrote does mention those […]
Google is testing a new search feature to tell you more about a website. This is an “about” carousel that shows more information about a site, including information from the site itself and third-party sites. This was spotted by Punit and posted on Twitter – here are some of his screenshots: I cannot replicate this […]
Google is testing displaying the new “sponsored” ad label on the desktop search results. Google launched the new sponsored ad label on mobile search two months ago and also tested it on Discover recentlyand is now also testing it on the desktop interface. This should come as no surprise to any of you. This was […]