Google has also updated the image SEO best practices document to clarify that Google will parses img elements even when they’re enclosed in other elements such as picture elements when indexing images. Previously, the line read“Google parses the HTML of your pages to index images, but doesn’t index CSS images.” Now, the line reads“Using semantic […]
Category Archives: SEM & SEO
Google’s Gary Illyes said on LinkedIn this morning that you should “include the URLs that you would want to see as canonical in your sitemaps.” This is not necessarily new advice, Google has said this numerous times, but Gary had a reason to repeat this advice for some reason. Gary added, “It’s normal to have […]
Jeff Ferguson is the CEO of Amplitude Digital, and he has been in the search space for a really long time. He is also an Adjunct Professor at UCLA. In part one, we went through his long career in this space. He spoke about how he worked at a start-up that basically scrapped content on […]
Google has confirmed outages across the Google Ads network, including Google Ads for Search, Google Ads for other surfaces and many of the Google Ads management projects, like Search Ads 360, Display and Video 360 and Campaign Manager 360. The Google Ads Liaison said on Twitter“We’re investigating reports of an issue with Google Ads. We […]
Here is a photo I spotted on Instagram at the Google Hyderabad office. I am not sure of the context around why Google has this space helmet where it prints the date on the wall, but it does. Does anyone have any ideas? This post is part of our daily Search Photo of the Day […]
Last October, Google revamped its Google Webmaster Guidelines into Google Search Essentials and one part of that was to consolidate the previous pages on thin content and affiliate programs into the overall documentation. Lizzi Sassman from Google explained a bit more on why this was done. Lizzi said on Twitter, “the spam policy covers our […]
Google has posted a new help document for posting restrictions around user-generated content in Google Maps. This is specific to reviews, photos, and videos users may update to Google Maps. This may also include content such as ratings or Q&A topics. I spotted this via LocalU who wrote, “This is the first time that Google […]
Google is testing the “order online” button from the bottom of the search result snippet to the top of that snippet. I see it on the bottom, but some can see it towards the top of the snippet, above the sitelinks but under the description area. Ben Heligman spotted this change and posted a screenshot […]
The other day we reported on the newish check wait time button and now we are seeing a “join waitlist” button as well. I guess this gets you on the list to be seated at a restaurant. This feature is from 2019but I have rarely seen it myself and I don’t think I covered it […]
As of January 19, 2023, Google has updated the video indexing report in Google Search Console, which now reports on thumbnail indexing issues more accurately. The result may be that you see reassignment of “Missing thumbnail” issues to more specific issue types, Google said. Google posted this on the data anomalies page and wrote, “Search […]