Tag Archives: campaign

Social Media Marketing

Understanding how marketing campaign optimization pays off in an ever-expanding media panorama – Nielsen

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26
Jun

Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, US streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]

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Affiliate Marketing

A Step-by-Step Information to Your First Affiliate Marketing Marketing campaign

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23
Jun

Opinions expressed by Entrepreneur contributors are their own. A newly created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly competitive market environment, is finding product-market fitting. affiliate marketing is giving a variety of instruments to reach that goal. And even more: It […]

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Social Media Marketing

LinkedIn Advertisements Checklisting: 19 Steps to a Profitable Campaign [Infographic]

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11
Jun

Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered? LinkedIn’s Marketing Solutions team provide an essential LinkedIn ads checklist in this infographic. They break things down as follows: Account setup Campaign setup audience bid and budget Creative After launch Check out the infographic for […]

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Social Media Marketing

Snapchat Shares New Knowledge on How AR and Camera Ads Can Assist Increase Marketing campaign Efficiency

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06
Jun

What’s the best way to maximize your campaign performance on Snapchat? Snap has sought to provide some more insight on this, via two new studies which look at the ways in which different Snap ad formats drive user response in the app, and how Snapchat’s more advanced AR tools can help to boost brand lift […]

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SEM & SEO

Google Ads Smart Display Marketing campaign and Optimized Concentrating on Modifications Coming

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27
May

Google posted in the Google Ads Community Forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is now set as the default targeting method when you create new Display campaigns. Here is what Google posted: Here is What’s New? To simplify campaign […]

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Content Marketing

Content That Fuels B2B Demand Generation. How Hootsuite Remodeled Its Largest Annual Marketing campaign

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19
May

One of the challenges faced by businesses aiming to improve their user experiences is to figure out where to start. Hootsuite’s largest annual campaign is the perfect example of how the process of improvement can – and should – work. For the last seven years, much of its staff and stakeholders have spent a significant […]

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Social Media Marketing

22 Facebook Ad Examples to Inspire Your Subsequent Marketing campaign

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16
May

Nearly every time I bring up Facebook, someone scoffs and tells me they’ve stopped using it. If you’ve heard similar stories, you may be wondering: are Facebook ads still relevant? The answer is: Yes. Hard data disagrees with all this anecdotal evidence — in 2022, Facebook is still the most-used social media platform in the world, […]

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Social Media Marketing

Pinterest Hosts First ‘Colour Takeover’ Marketing campaign, Which Matches Merchandise with Colour Searches

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20
Apr

In a first-of-its-kind activation, Pinterest has partnered with Jameson on what it’s calling a ‘color takeover’, which will see Jameson’s new ‘Orange’ whiskey product show up at the top of searches for orange-related queries in the app. As you can see in this example, when a user searches for ‘orange’, an ad for the new […]

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SEM & SEO

Google Ads New International Marketing campaign Abstract For Mixture Reporting On Supervisor Stage

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14
Apr

Google Ads has added a new report that will help you see how well your campaigns are performing across multiple campaigns across multiple accounts. Google said it has also made dashboards faster and easier to use with several improvements. In short, you can now see reports at a higher level to aggregate your reporting across […]

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Email Marketing

Growth Acceleration with Sendoso Sending and Active Campaign

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10
Mar

Growth Acceleration with Sendoso Sending & Active Campaign Has there ever been a moment where you needed a personalized gift? Or maybe branded merchandise or an eGift card to give to a prospect or customer to create that lasting impression? This is where Sendoso comes in. As the leading sending platform, Sendoso makes it possible […]

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