Today, Google announced a new set of requirements they are planning to begin enforcing in February 2024 for impacting senders with volumes greater than 5,000 emails a day to Gmail. Simultaneously, Yahoo! has announced a similar set of requirements without the level of detail. This article will focus on the Gmail requirements, but with Yahoo!’s […]
Let’s be honest, we never check our junk mail. Sometimes we might find useful enough content, but most of the time, it’s well – just junk. But did you know that you can turn your junk mail into money? Sounds weird right? Or maybe too easy? As funny as it sounds, it actually works. How […]
Many factors influence email deliverability, including improving sender authenticationkeeping clean email listssending wanted content, having a good sending reputation, and much more. Your sending reputation is how internet service providers (ISPs) identify you as a legitimate sender. So every time you send an email campaign, ISPs collect valuable data that says whether you follow proper […]
Emails play a big role in how we communicate, but what happens when we send an email? The process of sending an email is similar to mailing a physical letter: through a series of steps, an organized system takes care of the envelope and drops it off to the recipient. However, with emails, the SMTP […]
Getting people to take surveys can be tricky. Surveys are notoriously time-consuming, and customers don’t want to waste minutes (and sometimes even seconds) completing them—even if necessary for you to improve your products and services. Fortunately, there’s a less tedious work-around. Instead of sending your recipients a link to go and complete a survey on […]
We always stress the importance of a strong sending reputation. Your sending reputation, or how mailbox providers judge your mail, is driven by how your subscribers are reacting to your messages. If the messages you send generate a lot of spam complaints, your sending reputation will worsen and future messages will be harder to get […]
Growth Acceleration with Sendoso Sending & Active Campaign Has there ever been a moment where you needed a personalized gift? Or maybe branded merchandise or an eGift card to give to a prospect or customer to create that lasting impression? This is where Sendoso comes in. As the leading sending platform, Sendoso makes it possible […]