If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful […]
Opinions expressed by Entrepreneur contributors are their own. A recent survey found that 68% of consumers spend a quarter or more of their time on social media watching videos. This is great news for marketers who want to find ways to connect with their target audience. But simply putting content out there is not enough […]
In 2014, I began bringing to life an idea for a product and brand that did not yet exist in the market—elevated, everyday, and American-made paper goods to inspire productivity and creativity. I spent nearly a year fleshing out this idea, prototyping, designing, researching manufacturers, and writing a business plan. It was immediately clear that […]
You how important it is for you to launch your media buying campaigns correctly and to understand what your campaign target audience is before starting to play. Indeed, letting one parameter become neglected is a huge media buying mistake. We see this stuff happen all the time, and it just ain’t right! By reading Mobidea […]
There have been some recent complaints that Google Ads is creating and picking its own videos for your Performance Max campaigns. That is true, if you do not upload your own videos, Google will create videos for you from the text and images you upload to your campaign. Alex van de Pol wrote on Twitter […]
Every year nearly one in four of your email subscribers decide they don’t want your ecommerce emails anymore. It sucks to lose hard-won customer interest after you put in so much effort to build a great email list, especially when 40% of your revenue comes from repeat customers. Those unsubscribed email notifications can feel just […]
February 14 is a joyful date, both for lovers and marketers, even though our reality has changed so much since the last Valentines Day. While couples celebrate their feelings with gifts and intimate dinners, companies double their email volume and rake in billions in sales. But, when your competitors jump on the occasion and push […]
When SMS became available to the public in 1992, it changed the game — it turned the telecommunication world from a verbal platform to a text-based one. And SMS marketing has soon followed. In fact, consumers are more likely to open text messages before any other form of mobile communication (such as push notifications or […]
It’s a bit late in the year for major system changes, but Meta got another update sneaking in before the holidays with the Notice that it is making some big changes to its ad target lists in the Ad Manager to simplify and streamline the campaign setup process by focusing on the most practically relevant […]
Wether you’re looking for helpful tips or some inspiration for your Black Friday email campaign, you’ll find it all here! If you haven’t started working on your Black Friday emails, there’s no time like now. But first, read our tips on how to design your Black Friday campaign, and get inspired by some great Black […]