Building and maintaining connections is paramount in the vast business world. This is especially true for marketers and solopreneurs. But what happens when those connections—your customers—begin to fade away? Enter “win-back strategies.” These strategies are designed to rekindle relationships with customers who’ve drifted apart from your brand. Think of it like catching up with an […]
These days, companies in every industry are sending out messaging and content at a rapid rate, making it harder than ever to get people to pay attention to your brand’s content, news, and promotions. But this constant buzz of noise, good or bad, is not for nothing. Maintaining strong customer relationships is one of the […]
Losing an engaged customer can feel a lot like going through a breakup. After all the time and effort it takes to build a customer relationship, watching a person disengage from your company, perhaps never to return, can create a sense of dissatisfaction in even the best entrepreneurs and marketers. The good news is that […]
Every year nearly one in four of your email subscribers decide they don’t want your ecommerce emails anymore. It sucks to lose hard-won customer interest after you put in so much effort to build a great email list, especially when 40% of your revenue comes from repeat customers. Those unsubscribed email notifications can feel just […]