B2B and B2C customers aren’t the same, so tailoring your marketing efforts to each is crucial. To start, you’re either marketing to one consumer or a department at a company — but it goes deeper than that. Even the way these audience groups make decisions is miles apart. B2B buyers make purchasing decisions after doing […]
Google has made changes to how your feeds work in Merchant Center for countries, removing the need to list a primary country and additional countries, and replacing them with target countries. Google wrote it is removing the concept of one target country being the primary country for a feed. Google explained that the “primary country […]
See the full video here. INTRODUCTION There are two crises in medicine that have converged in recent years, which include the aftereffects of the COVID-19 pandemic and an increase in burnout among physicians, but this overlap is not all negative. Many physicians, burned out from the administrative hassles that come with running a volume primary […]
Multiple acupuncture therapies, especially acupoints catgut embedding (ACE), auricular acupuncture plus manual acupuncture (AP + MA), and electroacupuncture plus acupoint application (EA + APA) may benefit patients with primary insomnia (PI), a recent meta-analysis suggests.1 With moderate to low certainty of evidence, investigators found better effects on Pittsburgh Sleep Quality Index (PSQI) scores for acupuncture-treated […]
It’s a bit late in the year for major system changes, but Meta got another update sneaking in before the holidays with the Notice that it is making some big changes to its ad target lists in the Ad Manager to simplify and streamline the campaign setup process by focusing on the most practically relevant […]