The FBI has issued a new warning of a phishing scam that’s been targeting Americans using toll roads via SMS. Called a “smishing” grift (a hacking scam that’s performed using fake SMS text messages), and the FBI said that it has received over 2,000 complaints across three different states from people alleging they were contacted […]
Email vs text? Which is the right channel for your business? And can you use both? For businesses, email has been a tried-and-true method to reach audiences and send mass messages. However, as the use of mobile phones increases, SMS messaging is quickly becoming a great new way to connect with customers. SMS stands for […]
What is sms marketing software? SMS marketing software is a powerful tool that allows businesses to reach their customers and prospects via text messaging. This software enables businesses to create, manage, and execute text message campaigns that can be used for a variety of purposes, including promotions, reminders, and notifications. Using SMS marketing software, businesses […]
Twitter 2.0 continues to evolve in ways that nobody could have predicted. Mostly because they’re bad, but nevertheless, maybe there’s a method to the madness that we can’t see. Or maybe not. The latest update from Elon and Co. is that Twitter is switching off SMS-based two-factor authentication for all non-Twitter Blue subscribers from next […]
Ecommerce offers great opportunities for merchants. But with the massive growth of online selling – and, of course, shopping – ecommerce sellers face unique challenges. Changing customer expectations and evolving marketing technologies all add to the obstacles in the way of ecommerce growth. SMS marketing can be a powerful, affordable, and doable strategy here. But […]
When Google first launched messaging within Google Business Profiles (formerly Google My Business), it was done through SMS, text messaging. Then Google removed the SMS portion and just added it to both the mobile app other the web interface. Now, Google might be bringing it back as SMS messaging. Local SEO, Jeffrey Magner, posted on […]
When SMS became available to the public in 1992, it changed the game — it turned the telecommunication world from a verbal platform to a text-based one. And SMS marketing has soon followed. In fact, consumers are more likely to open text messages before any other form of mobile communication (such as push notifications or […]
Marketing headlines read “SMS has an open rate of 90%!” It’s so much better than email! But with that you forget one thing … Our texts are sacred space. It’s much more personal than our emails and snail mail, so we need to be very careful here. Just because we have the ability to send […]
We know email is essential. With 84% of consumers telling us that they would like to receive corporate communications in their inbox, this is at the heart of customer communications and shows no signs of diminishing in importance. However, we also know that customers expect to interact with companies through more than just email. As […]
Email is usually one of the first channels companies use to communicate with their customers. It’s a reliable, effective, and secure way to share both transactional and marketing messages. But the average person only checks their personal email two hours a daywhich means they may miss out on your brand’s time sensitive offers and messages. […]