We knew it what’s coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it. I spotted this first via Melissa Mackey on Twitter who credits @NilsRooijmanSEA with the find on LinkedIn. Melissa wrote, […]
A survey published by PYMNTSwhich measures the level of satisfaction of American consumers, pointed to the decline in Amazon’s customer satisfaction, reaching one of the lowest levels in the retailer’s history. This blow to the company’s empire, which for nearly three decades has been defined by its obsession with customers, comes as no surprise to […]
Google has clarified its help documentation for the new site name markup and old favicon requirements about if they can be specified on the domain versus sub-domain versus sub-directory levels. In short, site names are supported at the domain level, and not at the subdomain or subdirectory level. Favicons are supported at the domain and […]
Opinions expressed by Entrepreneur contributors are their own. Ecommerce continues to gain relevance as people find it more convenient to shop online, especially when 2020’s pandemic hit. Now, the ecommerce vertical is 2021-ready. But the initial obstacle remains: How to position a given product before the precise audience? To remove this barrier and grow customer […]
Opinions expressed by Entrepreneur contributors are their own. Creating contents is extremely important. Seems obvious, right? Well, many companies struggled with not only creating content but creating the right content. And without the right content, how do you attract customers? How do people know who you are? I like to think that content is queen. […]
Opinions expressed by Entrepreneur contributors are their own. Creating contents is extremely important. Seems obvious, right? Well, many companies struggled with not only creating content but creating the right content. And without the right content, how do you attract customers? How do people know who you are? I like to think that content is queen. […]
Google announced on Twitter it has added URL-level data in the example URLs within the Google Core Web Vitals report. Plus Google added that it made some textual changes to the report “to make it clearer.” Google wrote “We’re improving the Core Web Vitals report From today we’ll start surfacing URL-level data in the example […]
Payments are a crucial component of all businesses. After all, every company has to earn money to survive. A payment service provider (PSP) is there to help companies make accepting payments as easy as possible. They allow businesses to offer a wide selection of payment methods quickly, take care of the entire payment process, and […]
If you’re using Instagram for business, you’re probably aware of the countless benefits of using this social media platform to connect with your target audience and promote your products or services. Instagram itself provides marketers with tons of useful functionality. But, sometimes you need a little extra help to take things to the next level. […]
Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed […]