Tag Archives: Fuels

Content That Fuels B2B Demand Generation. How Hootsuite Remodeled Its Largest Annual Marketing campaign

One of the challenges faced by businesses aiming to improve their user experiences is to figure out where to start. Hootsuite’s largest annual campaign is the perfect example of how the process of improvement can – and should – work. For the last seven years, much of its staff and stakeholders have spent a significant […]

Social Media Fuels Division and Angst – But Solving the Underlying Points at Play is Massively Advanced

In spite of various studies, and Counter studiesFunded largely by the networks themselves, social media remains an extremely problematic vehicle for divisive news and harmful movements. But its influence is often misunderstood, or elements are merged for various reasons to obscure the facts. The real influence of social isn’t necessarily due to algorithms or reinforcement […]