Google announced that the Performance Max campaigns that are listed as Beta a year ago, is now available to all advertisers. Google also said they “will also be the next generation of smart shopping and local campaigns, both of which will move to Performance Max over the next year.” Performance Max is a goal-based campaign […]
Snapchat has a. added new certificate course when it comes to ad optimization Snap focus Educational platform that provides another way to build your Snap Ads expertise and showcase your understanding of the platform in an official, recognized capacity. As explained by Snap: “Snapchat advertising manager optimization is a five-course certification path designed to help […]
Google announced some new Google Ads features to help you manage your conversions and improve performance. These include new conversion goals, support for the Tag Assistant to troubleshoot conversions, and new explanations of changes to the conversion value for target ROAS and maximize conversion value. Conversion goals in Google Ads Google Ads now has “conversion […]
Google and Microsoft have announced new partnership agreements on the advertising page. Microsoft Advertising now Partnership with Shopify to integrate your products on your Shopify with your ads in Bing search. Google Ads Partnership with BigCommerce to list your products on Google for free, create advertising campaigns and check performance metrics right in your BigCommerce […]
October 19, 2021 – Read for 4 minutes Hello colleagues! Ever wondered what the hype about in-page push is all about? On the one hand the classic push ad format (which is a very popular advertising format with many affiliates), on the other hand banner ads. Each ad format has a large fan base of […]
Microsoft announced It has a new ad format in Bing Search through the Microsoft Advertising Network. The new format is called Credit Card Ads and is now an open beta for US and Canadian advertisers that your credit card companies can use to advertise on Bing. Credit card ads are intentional rich placements that give […]
Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with 57% of consumers confirming that they have bought a product on social using their phones […]
Google announced new budget reports for Google Ads. Google said these new budget reports “will help you visualize monthly campaign spending behavior”. You can visually see how changes in daily budget have affected performance and monthly spending limits. The report shows you how much you can expect to pay at the end of the month, […]
In Google Ads, starting December 1, 2021 and through January 2022, the Sexually Explicit Content Policy Violation will be updated to Serious Policy Violation. This means that ads that violate the sexually explicit guidelines, if detected and without prior warning, can lead to an immediate suspension of the account. the Notice said, “In December 2021, […]
The clamor for holiday shopping is here again. According to various reports from Google and BCG, 2021 has seen continuous growth in online shopping following the pandemic-induced shift to go digital in 2020. There was a consistent high share of online transactions made across most retail categories. Among the 12800 US consumers surveyed, 42% shopped […]