New Google Ads funds studies

Google announced new budget reports for Google Ads. Google said these new budget reports “will help you visualize monthly campaign spending behavior”. You can visually see how changes in daily budget have affected performance and monthly spending limits.

The report shows you how much you can expect to pay at the end of the month, how past changes to your average daily budget have affected your performance and spending limits, and much more.

Here are the highlights of the new budget reports:

• Your daily spend, which can be up to twice your average daily budget on the days your ad is more likely to generate clicks and conversions.
• the monthly spending limit of your campaign; You won’t be billed more than your average daily budget times the average number of days in a month.
• Your monthly spending forecast, costs so far, and any budget changes you’ve made in the meantime.

Here is a screenshot of the new report – click to enlarge:

There are a lot more details on these budget reports over here.

Forum discussion at Twitter.