Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. […]
This is interesting. Under the E.U.’s new Digital Services Act (DSA) regulations, large online platforms, including the biggest social apps, now need to provide regular updates on their active users in the E.U. region, along with various other key transparency updates. Which TikTok reported this week, providing new insights into how many people are using […]
For the original iTunes version, click here. We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a month ago, Google also finally dropped the FAQ-rich results snippets. Google also surprised us by saying How-to rich […]
Here are 7 types of CRM reports: CRM pipeline report Profitability report Sales cycle report Sales performance report Sales forecast report Sales conversion report Goal progress report A CRM report goes by many names, and there are a variety of report types you can use for your business. Just one thing… Do you know how […]
X/Twitter may have just reached a new user high, with owner Elon Musk sharing this chart of the app’s monthly users. Yeah, there’s not a lot of detail to go on, as Musk has intentionally left off the X axis (ironic). But according to Elon at least, X is thriving, despite rising competition, and reports […]
As the largest search engine in the world, Google processes billions of search queries every day. Because Google handles so much information, it’s a valuable resource for businesses and advertisers who want to understand their audiences better. However, as the world moves toward a more private internet experience, the rules are changing. As a result, […]
Google has posted that you may see an increase in clicks and impressions in your search performance report when filtering by the product results search appearance in Search Console. Google said this is because Google is now picking up these products even without structured data. This spike would appear on January 6, 2023, and continue […]
Google seems to be rolling out a new “top products” report on the performance reports within Google Business Profiles. As you know, businesses can add products in numerous ways to their Google Business Profile local listing, and here is a new report to track the performance of those products in local search. This was spotted […]
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a month-long bug with Google Analytics 3, where the Search Console query data was missing. Google Analytics 4 added a bunch of new features and more […]
Tough times at Meta, with the company reporting a decline in monthly active Facebook usersand a further slowdown in revenue, as global economic trends continue to impact the company’s overall performance. First off, on usage – Facebook is currently seeing 1.97 billion daily active usersa slight increase on last quarter. The increases were almost entirely […]