Microsoft Advertising New bank card advertisements in Bing Search

Microsoft announced It has a new ad format in Bing Search through the Microsoft Advertising Network. The new format is called Credit Card Ads and is now an open beta for US and Canadian advertisers that your credit card companies can use to advertise on Bing.

Credit card ads are intentional rich placements that give consumers your real-time information and encourage action without the need for keywords, Microsoft said. They appear next to main text ads on the Bing search results page. Here is a screenshot, but you can see it for yourself by searching for [credit cards]:

Credit card ads are generated dynamically based on the data you provide in your feed file that contains your business data, such as: B. Card issuer, annual fee and registration bonus. The more details you provide in the feed file, the more information Microsoft Advertising can include in your ads, according to Microsoft.

You can sign up for this open beta over here and you can learn more over here.

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