Google Ads associate with BigCommerce and Microsoft Advertising associate with Shopify

Google and Microsoft have announced new partnership agreements on the advertising page. Microsoft Advertising now Partnership with Shopify to integrate your products on your Shopify with your ads in Bing search. Google Ads Partnership with BigCommerce to list your products on Google for free, create advertising campaigns and check performance metrics right in your BigCommerce store.

According to Microsoft, Shopify merchants can reach buyers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. Onboarding is easy and allows merchants to quickly connect to shopping offers that showcase their products through free and paid offers.

📣 Microsoft and Shopify have teamed up to grow your business. The improved Microsoft Channel app makes it easier to connect with buyers on the Microsoft Search Network and Microsoft Audience Network.

👇 Get the details. https://t.co/IeN3jAqEJ8 #MSFTAds pic.twitter.com/QeRWglk7eQ

– Microsoft Advertising (@MSFTAdvertising) October 21, 2021

As of today, Google said that we’re making it even easier for BigCommerce’s 60,000 merchants to appear on Google.

It’s easier for now @BigCommerce Merchants to reach buyers through Google! You can now list your products on Google for free, promote them with ad campaigns, and measure performance – all right from your BigCommerce store ↓ https://t.co/JCm7DbYtQR

– Google Ads (@GoogleAds) October 21, 2021

I believe Google works with Shopify too.

So if you are on these platforms, you can try doing this integration with both Google Ads and Microsoft Advertising.

Forum discussion at Foolto have.