In September 2021Google announced the deprecation of third-party cookies in Chrome by 2023. But, plans changed, and they are delaying the deprecation by another year, aiming to start phasing them out in 2024. When Google first announced these changes, marketers were a little insecure and uncertain about the end of the third-party cookies. How could […]
Category Archives: Content Marketing
Opinions expressed by Entrepreneur contributors are their own. One twist of events — aka the pandemic — was all it took for many companies to realize that the future of technology, especially in business, was already upon us. The business narrative went from a standstill because of inactivity to a surge of activity as the […]
Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. the copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive […]
We saw signals at the end of last year. Facebook gained the headlines with the global press after internal documents had been published showing the company’s bad practices that could result in mental health problems and even put democracies at risk. But the discussion about how social media platforms can increase harm, hate speech, fake […]
Traditional SEO can reach any user, anywhere in the world, as long as they do an online search. It’s, without a doubt, a powerful marketing strategy for any company. But what if you could be even more specific? When users seek to find products, services, or businesses in a specific area, what if your brand […]
Opinions expressed by Entrepreneur contributors are their own. franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your […]
We’re pretty used to how marketing is made in the Digital Era. What was once limited to local magazines and TV ads can now be spread worldwide in a matter of a few clicks. Advertising is reaching more and more people, and that’s a good thing for marketers. But…yeah. We are reaching more people. People […]
I’ll be straight to the point here: if your brand is not committed to diversity and inclusion, you are missing out on alot. You are not just missing the opportunity to do the right thing towards making the world more respectful and better. You are also missing out on business and money. I’ll soon get […]
For billions of people around the world, football is much more than a game. Every four years, football fans are more engaged than ever as they tune in to the one-and-only FIFA World Cup™, the international world championship. And this year during a time like never before. In 2022, the World Cup will take place […]
We are in 2022 and unfortunately we still get news of hate crimes towards the Black community. On the 14th of May, a white gunman shot and killed 10 people in a supermarket inside a predominantly black community area in Buffalo. Social media posts on Discord and 4Chan showed he was planning the attack since […]