Opinions expressed by Entrepreneur contributors are their own. Finding that your buyers are taking longer to make their decisions and that your deals are taking longer to close? A new Demand Gen study confirms this B2B buying trend: Fifty-five percent of buyers report that their purchasing timelines have grown — with 1 in 5 reporting […]
30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write […]
I’m Ariel Mendes, a proud trans non-binary and gender non-conforming agent from a big, South Eastern city in Brazil, Belo Horizonte, and my pronouns are They/Them. I was born and raised outside the mainstream expectations for gender roles in a typical middle-class family formed by cis and heterosexual members, except for me — what a […]
Last week, Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched during Canva Create 2022 – “The Future is Visual” event, the suite of products expands the scope of Canva beyond an easy-to-use graphic design tool. Most of these products and enhancements are already available to […]
Opinions expressed by Entrepreneur contributors are their own. Great marketing is a long-term investment, but one that pays off in the end. It’s about building trust and sharing your values with customers, so they feel like they’re part of something bigger than just buying your product or service. Here are some vital tips for success […]
There are many incredible benefits to being a freelancer, like picking your own clients and creating your own schedule. But without the structure of an office and the oversight of a manager or supervisor, some freelancers find themselves struggling to remain productive when there are plenty of distractions during the day. Time management is an […]
Another big news related to Google changes: this week, the company announced a large update to its core algorithm. The announcement was made through the company’s Twitter accountwhere the official list of all updates were published. According to Google, these changes can take up to two weeks to complete. This is the second improvement to […]
Apple… you love it or you hate it. But you can’t deny that they are keeping up with the current marketing trends. The company has always expressed itself with beautiful marketing campaigns, not only by the messaging, colors and images, but with the whole offline and online experience. Last September 7th, the California Based company […]
Recently, advertisers on the Google Ads ad platform received a new update to their destination requirements policy. The idea is to get advertisers to meet the so-called “better ads standards” described in the Coalition for Better Ads. Google has given marketers a deadline of October 2022 to make changes, if necessary, and comply with these […]
Discussions around the topic of Diversity, Equity and Inclusion (DEI) have never been so firmly placed on companies’ agendas. This could be for all kinds of reasons: demands from employees, pressure from investors, marketing strategies, or even the simple fact that companies agree that it’s the right thing to do — as we believe at […]