Do you remember when you were a kid, you thought you had received an amazing gift, and it was actually a pair of socks? Well, the equivalent of that in the life of an SEO professional is opening up Google Analytics, seeing a spike in organic traffic, and actually discovering it was all a lie. […]
Opinions expressed by Entrepreneur contributors are their own. content marketing has become one of the most powerful tools used by digital markets worldwide. But to truly impact your audienceit is not enough to populate social media channels or send emails regularly. Your business‘s content must hit the audience’s pain points and deliver value. What is […]
Gen Z is a pretty unique generation. They are the first peer group that is totally digital native. Something that didn’t happen with Millennials. And now, since they are entering the workforce, they are generating their own money. That means they now make their own purchases. What are their preferences? According to a recent Verint […]
Recently, Telegram reached more than 700 million monthly active users, becoming one of the top 5 most downloaded apps worldwide. With the growing popularity, the app announced the launch of Telegram Premiumits subscription version, with the aim of monetizing a part of its user base, allowing support for the continuous development of the platform and […]
Opinions expressed by Entrepreneur contributors are their own. Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking people’s help to come across as authentic. […]
A principle isn’t a principle until it costs you something. – William Bernbach It was March, 2017. On the eve of International Women’s Day, State Street Global Advisors, which manages some $2.5 trillion in assets, indicated its solidarity with the day’s demonstrators. The company installed a roughly 4.3 feet tall bronze statue of a defiant […]
Opinions expressed by Entrepreneur contributors are their own. In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds your content is often more important than […]
An open letter to the Content Marketing Community we serve. Today we celebrate a significant milestone, as rock content has been awarded a spot on the Inc. 5000 fastest-growing private companies list. To me, this award demonstrates that we’re on the right track. Our mission is to “make marketing better while having a positive impact […]
For all content marketers out there feeling the need for networking, look no further. Content Marketing World 2022one of the biggest marketing events in the world, is here to provide you with many interactions, connections, and experiences. This year, the Content Marketing Institute (CMI) is bringing a different hybrid format. The in-person event will take […]
We know that data is an extremely important tool to help marketers succeed in their strategies. The richer the information, the closer brands can get to their audiences. With that in mind, companies are doing all they can to provide a more personalized experience, which in the end is focused on customer satisfaction and acquisition/revenue. […]