Opinions expressed by Entrepreneur contributors are their own. When I first got into SEO over 20 years ago, link building what easy. You just added pages of links to partner websites, swapped links using anchor text that matched your targeted keywords and presto! You were at the top of Google. That tactic doesn’t work so […]
There are more than 830 million members on LinkedIn. They are not only looking for a new job, but they are looking for truly useful information while building their network. That’s why the engineering team at LinkedIn is making changes to improve the search experience. Improving search results seems to be becoming a priority for […]
There are more than 830 million members on LinkedIn. They are not only looking for a new job, but they are looking for truly useful information while building their network. That’s why the engineering team at LinkedIn is making changes to improve the search experience. Improving search results seems to be becoming a priority for […]
Words have power. There is no better proof than a well-written ad. The foundation of a great ad is the ad copy – the words used to inspire, intrigue, move, amuse, or surprise the audience. Effective ad copy compels the viewer to take the action that the advertiser wants. For anyone who has ever tried […]
Twitch is definitely the platform that dominates the streaming industry. Just to have an idea: after Amazon bought the platform in 2017, Twitch grew to 15 million daily active users. We already know that the gaming industry is becoming increasingly interesting for brands, and when working alongside creators can mean literally gold in marketing strategies […]
Let me tell you a little about rock content‘s social impact story, from our purpose to actions, results and lessons learned. We currently hear the following question, “Why are you doing social impact?”, and we could say that we do what we do for two main reasons: because it’s the right thing to do, and […]
Trying to access crucial information online is a problem that happens daily for more than one billion people with disabilities worldwide. Today, 15% of the world’s population experience some type of disability. Despite accessibility becoming a priority for many companies over the last few years, when it comes to digital accessibility, brands still have a […]
This week, Google started rolling out new guidelines for creators and website owners. These new practices are oriented to give users original and genuinely useful content. the Helpful Content Update aims to get creators to put more effort into creating good content. The update is being compared to preview algorithms updates like Panda and Penguinwhich […]
30-second summary: Content that provides genuine answers to people also ask (PAA) questions attracts consumers to a brand’s owned media Be an early adopter that considers experimenting with the ever-changing social media features Creating thought leadership content is key to your organic SEO initiatives International content marketing requires an in-depth discussion of the brand’s business […]
Who has never heard “I saw a video on TikTok that talks about this subject”, referring to anything you’re talking about with someone millennial or, especially, Gen Z? Or even comments on a hot topic where someone says “I saw this trending on Twitter or Reddit”? These are just examples of how we are connected […]