Email marketing is one of the most powerful tools in a marketer’s toolbox. Consider the following statistics from our email marketing benchmark report: The average email open rate is 26.8% The average click-through rate is 1.89%. Additional studies show that email converts 40 times more customers than social media and generates a 3600% ROI. The […]
Words have power. There is no better proof than a well-written ad. The foundation of a great ad is the ad copy – the words used to inspire, intrigue, move, amuse, or surprise the audience. Effective ad copy compels the viewer to take the action that the advertiser wants. For anyone who has ever tried […]
Want to capture more email subscribers on your website? Maybe you want to promote your upcoming webinar? Or perhaps you’d like to offer a special discount to your online store shoppers? If you’re trying to achieve any of these goals, it sounds like you need popups. Popups are essential in marketing, despite their reputation. The […]
The opinions of entrepreneurs’ contributors are their own. In 2021, all marketers will be talking about video content, and rightly so. The statistics from the past few years have been overwhelming, and 2020 has surpassed anything we’ve ever seen in terms of video content consumption rates. vichie81 | Getty Images As small business owners, we […]
Marketers use content for a number of reasons, from increasing website traffic to increasing website traffic growing brand awareness and generate engagement. But one of the main reasons is, quite simply, to turn more of your audience into customers. However, this is easier said than done, especially in a very crowded market where it (and […]