Persuasive writing is the art of trying to convince others of your point of view using the written word. The goal of it is to persuade someone to do something or think a certain way. While it can use elements of creative and expository writing, it is almost in a category all on its own […]
Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. the copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive […]
Words have power. There is no better proof than a well-written ad. The foundation of a great ad is the ad copy – the words used to inspire, intrigue, move, amuse, or surprise the audience. Effective ad copy compels the viewer to take the action that the advertiser wants. For anyone who has ever tried […]
Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. the copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive […]