Opinions expressed by Entrepreneur contributors are their own. The fact that you are reading this online and not in the form of a letter delivered to you proves why digital marketing is thriving in today’s world. Nowadays, building a solid online presence for your company is as important as running the company itself. The online […]
Opinions expressed by Entrepreneur contributors are their own. franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your […]
Opinions expressed by Entrepreneur contributors are their own. Whatever kind of company you have, and whatever you’re selling, you need persuasive web copy if you want to be successful. the copy on your website is going to inform, entertain and hopefully motivate your users to take action — that is, as long as it’s persuasive […]
Brands can play a huge role in transforming the world by educating the market, and sharing the right message. But how are brands positioning themselves in relation to diversity, inclusion and accessibility? Let’s see some real-world examples of brands that are really bringing these thoughts into their brands with responsibility and action. Diversity in education […]
Opinions expressed by Entrepreneur contributors are their own. Establishing a strong reputation for your personal brand relies heavily on getting the right exposure. Personal brands that make it big often point to a successful media story that propelled them from “trying” to “trending,” sometimes calling it a lucky break. Getting a lucky break is one […]
If you like to be updated with social media trends, you might have heard about BeReala new platform at the top of the social media charts that is winning over Gen Z and Millennials. In a world surrounded by filters and ads, where everything is well calculated and planned before posting, BeReal goes the opposite […]
Opinions expressed by Entrepreneur contributors are their own. One twist of events — aka the pandemic — was all it took for many companies to realize that the future of technology, especially in business, was already upon us. The business narrative went from a standstill because of inactivity to a surge of activity as the […]
Opinions expressed by Entrepreneur contributors are their own. In the creator world, we often hear that content is king. Though, this phrase leaves out a very important piece of the puzzle. Gary Vee coined the phrase “If content is king, then context is God.” The context that surrounds your content is often more important than […]
Opinions expressed by Entrepreneur contributors are their own. Authenticity has become such a buzzword these days that it’s almost lost all its meaning! The dictionary literally defines the word authentic as: “not false or copied; genuine; real”, but yet, there are so many people out there desperately seeking people’s help to come across as authentic. […]
Opinions expressed by Entrepreneur contributors are their own. content marketing has become one of the most powerful tools used by digital markets worldwide. But to truly impact your audienceit is not enough to populate social media channels or send emails regularly. Your business‘s content must hit the audience’s pain points and deliver value. What is […]