Opinions expressed by Entrepreneur contributors are their own. Starting on SEO campaign from scratch can be difficult. You have no established domain authority, you probably don’t have any content developed yet and you may not have a strategic direction for your campaign. There’s a lot to do and months — or even years — of […]
Great content serves as a guiding light as your customers move through the buyer’s journey. With each piece of content, you can identify their pain points, present actionable solutions, and ease their concerns. As a result, your brand gets recognized as a leader in the industry, gaining you leads and boosting your sales. Better yet, […]
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It’s well known that social media has been part of the purchase path of most consumers for a while now. More than half of millennials and Gen Z have social media influence when shopping, according to research. Gen Z has even used TikTok more than Google to search for things. So, it’s not surprising that […]
Opinions expressed by Entrepreneur contributors are their own. At least two thirds of millennials and Gen Z regularly share memes on social media. The only content more likely to be shared is infographics and travel photos. Visual media is the most important form of communication now. Surveys have found that 55% of 13-35 year-olds send […]
If you’ve used Linkedin’s InMail to send sponsored messages to your audience, you’ve probably asked yourself some questions about the best way to create your text. Knowing that many users are concerned about that, Linkedin recently released a study conducted by Lavender on best practices to help increase the results of this strategy. The company […]
Opinions expressed by Entrepreneur contributors are their own. Finding that your buyers are taking longer to make their decisions and that your deals are taking longer to close? A new Demand Gen study confirms this B2B buying trend: Fifty-five percent of buyers report that their purchasing timelines have grown — with 1 in 5 reporting […]
30-second summary: By using a range of techniques to optimize your content, you can make it easier for both search engines and users to consume your written text Taking the time to plan your content topics and conduct extensive keyword research can make a big impact when it comes to performance You should always write […]
I’m Ariel Mendes, a proud trans non-binary and gender non-conforming agent from a big, South Eastern city in Brazil, Belo Horizonte, and my pronouns are They/Them. I was born and raised outside the mainstream expectations for gender roles in a typical middle-class family formed by cis and heterosexual members, except for me — what a […]
Last week, Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched during Canva Create 2022 – “The Future is Visual” event, the suite of products expands the scope of Canva beyond an easy-to-use graphic design tool. Most of these products and enhancements are already available to […]